Privacy policy
Effective date: August 4, 2025
Modern Nursery (“we” or “us”) is committed to protecting and safeguarding the privacy of our customers, prospective customers, and website visitors (“you” or “your”). This Privacy Policy outlines our practices of collecting and handling personal information obtained through our website https://modernnursery.com, as well as through any other interaction that we may have with you online or offline. The term “personal information” in this Privacy Policy refers to any information that identifies or can be used to identify you.
Table of Contents
- (A) Personal Information We Collect
- (B) Categories of Sources from Which We Collect Personal Information
- (C) Purposes for Collecting Personal Information from Consumers
- (D) Disclosure of Personal Information to Our Vendors
- (E) Personal Information of Minors
- (F) Cookies and Similar Technologies
- (G) How Long Your Personal Information Will Be Kept
- (H) Territoriality
- (I) Websites Operated by Third Parties
- (J) Keeping Your Personal Information Secure
- (K) Disclaimer/Limitation of Liability for Data Input Errors
- (L) Changes to Our Privacy Policy
- (M) Contact Information
(A) Personal Information We Collect
We collect personal information for the purposes of providing services to you and for related business purposes disclosed in this Privacy Policy. The types of personal information that we may collect, and the purposes for which we process this information, depend on the nature of your interaction with us.
We may collect the following categories of personal information:
- Identifiers, such as your full name, alias, mailing address, telephone number, fax number, email address, online identifiers, Internet Protocol address, or other similar identifiers. This may also include any information you provide to us about other people, such as personal information of gift recipients.
- Financial information, such as your partial credit card information and billing address.
- Characteristics of protected classifications under federal law, such as age or gender.
- Commercial information, including records of products or services purchased, obtained, or considered, or other browsing, purchasing or consuming histories or tendencies, including items saved in your gift registry or added to cart.
- Internet or other electronic network activity information, including browsing history; search history; interactions with hyperlinks, widgets, and other features of the website; interactions with advertisements; device and system information; machine operating system; cookies; and other similar information.
- Approximate geolocation data, such as the city and state in which your device is located when accessing our website, and the city and state you provide when publishing a product review.
- Professional or employment-related information, such as the company you are employed or affiliated with when, on behalf of a company, you place an order, make a marketing or merchandising inquiry, or contact us.
- Inferences drawn from other personal information, such as information used to create a consumer profile reflecting your preferences or trends. This information may include your purchase history, product search and viewing history, wish list, marketing preferences, and gift registry.
- Photos or videos and information collected from reviews, including your name, location, and the product you reviewed.
(B) Categories of Sources from Which We Collect Personal Information
We may obtain the categories of personal information listed above from the following categories of sources:
- Directly from you or your representatives. For example, information that you or your representatives provide to us related to a transaction or when contacting us using our Contact Us forms for Customer Service, Marketing, and Merchandising; via email; or via social media.
- Operating systems and platforms. For example, we collect information about your device’s interaction with our website.
- Information available on other public websites and social media platforms. For example, information collected when you contact or interact with us through Instagram, Facebook, YouTube, X, Pinterest, or TikTok.
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Our vendors. For example, we may receive personal information from our vendors to fulfill transactions. If you log in to Apple, Google or any other platform or social media account through our website, we may receive information from your account, including your name, profile picture, email address, account name, and any information defined as public under the policies of those platforms.
- Payment Processors. When you pay for orders using a credit card or other payment method for our products and services, your credit card or other payment information is collected and processed by our payment processor vendors. For example, if you pay with a credit card, the payment information you provide is transmitted directly to our payment processor. We may receive your partial credit card information, such as the last four digits of your card number, so we can let you know which card you used.
- Other Analytics and Advertising Partners. We obtain personal information from third-party analytics and advertising partners who assist us in understanding how users interact with our website and in delivering targeted advertising. These partners may collect information through cookies, pixels, or similar tracking technologies regarding your browsing activity, device information, and preferences. The information we receive from these sources helps us analyze website usage, evaluate the effectiveness of our marketing campaigns, and enhance the relevance of the content and advertisements you see on our website.
(C) Purposes for Collecting Personal Information from Consumers
We may collect and use your personal information for:
- Account creation: To create, set up, and administer your account with us.
- Advertising: To conduct interest-based advertising and deliver relevant ads based on your preferences, website interactions, and location.
- Analytics and Research: To understand how people use our services, generate statistics, analyze website traffic, and improve our offerings.
- Career and applicant purposes: To review your application and communicate during the recruitment process if you apply for a job with us.
- Communications: To send you account and service information, newsletters, receipts, offers, marketing communications, and other materials.
- Customer service: To assist our customer care team with resolving issues.
- Data Security: To protect the security and integrity of our website, systems, and your personal information.
- Internal Administration: For system and network administration, security, monitoring, and access control.
- Legal Obligations: To comply with legal and regulatory requirements, respond to law enforcement requests, and protect our rights and the rights of others.
- Marketing: To market and promote Modern Nursery, send you marketing materials, and analyze the effectiveness of our campaigns.
- Merger, Sale, or Transfer: To evaluate or conduct a merger, sale, or other corporate transaction involving personal information.
- Product Orders and Services: To process and fulfill transactions, orders, deliveries, and payments.
- Product Registration and Warranty: To process product registration and warranty services.
- Records: To host, store, and process information for business continuity and disaster recovery.
- Rewards Program Administration: To operate, manage, and communicate with you about our rewards or loyalty programs, including tracking your participation, awarding points or benefits, and providing updates or offers related to the program.
- Surveys and Polls: To use information from surveys or polls for marketing or research purposes.
- Third-Party Analytics and Advertising Partners: To share information with or receive information from third-party partners for analytics and advertising purposes.
- User-Generated Content and Community Features: To enable you to post, share, review, or otherwise contribute content to our website, and to display, moderate, and manage such content as part of our interactive features and community engagement.
- User Experience: To personalize content and features, and remember your preferences.
- Website Operation: To operate our website and provide interactive features.
(D) Disclosure of Personal Information to Our Vendors
To fulfill the purposes identified in Section C above, we may partner with vendors and disclose your personal information to them. Specifically, your personal information may be disclosed for the following categories and purposes.
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Categories of Vendor/Services |
Business Purpose |
Categories of Information Processed |
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Customer service; database management; communication |
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Order fulfillment and delivery |
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Payment processors; fraud prevention |
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Infrastructure and storage |
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Features providers |
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Advertising and analytics vendors |
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(E) Personal Information of Minors
We are committed to protecting the privacy of minors. We do not knowingly collect, sell, or share personal information from visitors or users of our website who are under the age of 18, and we have no actual knowledge of any such collection, sale, or sharing. If you believe that a child under the age of 18 has provided personal information to us, please contact us using the information provided below. Upon receiving such notice, we will promptly take steps to delete that information from our records.
In accordance with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), we do not, and will not, knowingly request or collect personal information online from anyone under the age of 13 without obtaining verifiable parental consent.
Our website is not intended for individuals under the age of 18. If you are under 18 years of age, you are not permitted to use this website or provide any personal information to us.
(F) Cookies and Similar Technologies
Cookies are small text files placed on your browsing device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings when accessing and interacting with our website. We also use these technologies for compiling aggregate data about website traffic and website interaction to analyze how our website performs and optimize the user experience; for personalized advertising, marketing, and content; for enabling you to sign in; and for other legitimate purposes.
A web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel that is placed on a website or in an email that is used to monitor the behavior of the user visiting the website or opening the email. It is often used in combination with cookies. Our website may also use web beacons to help deliver cookies and gather usage and performance data, and we may also support web beacons, cookies, or similar technologies from third party service providers.
You have a variety of tools to control the data collected by cookies, web beacons and similar technologies:
- Cookies and Tracking Technologies: You may choose to accept or decline cookies. Cookies may also be disabled or removed by tools available as part of most commercial web browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please review your browser’s Help menu for instructions or visit www.allaboutcookies.org for more information. Please note that if you disable all cookies, some features of our website may not function properly.
- Do Not Track Signals: Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. "Do Not Track" is a privacy preference that you can set in most browsers that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our site is not configured to detect “Do Not Track” signals from a user’s computer, we are unable to respond to “Do Not Track” requests at this time.
- Analytics and Advertising Technologies: This website uses Google Analytics. You may exercise choices regarding the use of cookies from Google Analytics, including opting out of Google Analytics cookies, by visiting https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.
- Opting Out: You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit http://www.aboutads.info/choices/. To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks).
- Limit Ad Tracking: Depending on your device settings, you may also opt out of certain interest-based advertising through the device’s “Limit Ad Tracking” or equivalent feature. Refer to your device for more information on what this opt out affects. For instance, you can adjust or reset the advertising identifiers on your mobile device in the device settings. iOS users can visit Settings > Privacy > Advertising > Reset Advertising Identifier. Android users can visit Google settings > Ads > Reset advertising ID. In addition, we may serve ads on other online services that are targeted to reach people on those services who are also identified in one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook/Meta or X. We are not responsible for these services, including without limitation the security of the data they hold about you. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad, or go to your account settings, to find out what options Facebook offers you to control such ads. If we use X Matched List Ads, you should be able to review your ad options in your account settings on X. We are not responsible for the effectiveness of any other parties’ opt-out options or the accuracy of their statements regarding their programs.
(G) How Long Your Personal Information Will Be Kept
We will keep your personal information while you have an account with us or while we are providing goods or services to you. Thereafter, we will keep your personal information for as long is necessary to:
- Respond to any questions, complaints, or claims made by you or on your behalf.
- Provide services as contracted for by you.
- Comply with legal obligations and enforce our rights.
- Show that we treated you fairly.
- Keep records required by law.
- Conduct legitimate business purposes.
We will not retain your personal information for longer than necessary for the purposes set out in this Privacy Policy. Different retention periods apply for different types of personal information. In determining data retention periods, Modern Nursery considers contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers, and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.
(H) Territoriality
Modern Nursery and its website are based in North America and are intended for residents of the United States. If you are accessing our website or services from outside of the United States, please be aware that information collected may be transferred to, processed, stored, and used in the United States and in other locations other than your location of residence. Data protection laws in other jurisdictions may be different from those of the United States and provide a lower level of protection. Information transferred to the United States may be accessed by government and law enforcement in accordance with the laws of the United States. Your use of our website, or provision of any information via our website, therefore, constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including personal Information both in and outside the United States as set forth in this Privacy Policy.
If you are a resident of a jurisdiction other than United States, please be aware that the laws of your jurisdiction may confer upon you similar or additional rights with respect to your personal information compared to the rights outlined in this Privacy Policy. To learn more about your specific rights and how to exercise them, we encourage you to contact us per theContact Information below.
(I) Websites Operated by Third Parties
Our website may include hyperlinks and navigation to websites or applications operated by third parties. These separately operated websites may use their own cookies and other tracking technologies to independently collect information about you and may also solicit personal information from you. Modern Nursery is not responsible for the privacy policies and practices, nor the content of websites or applications operated by third parties, each of which has their own privacy policies. We encourage you to read them. You agree that Modern Nursery shall not be held liable for any function or content of such websites or applications operated by third parties.
(J) Keeping Your Personal Information Secure
We have implemented reasonable technical, physical, and administrative security measures to prevent personal information from being accidentally lost, used or accessed in an unauthorized way. These measures offer an appropriate reasonable security level, taking into account the state of the technology, the implementation costs, and also the nature, scale, context and processing purposes. We limit access to your personal information to those who have a legitimate business need to access it.
Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. The measures are also intended to prevent unnecessary collection and further processing of personal information. The personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
(K) Disclaimer/Limitation of Liability for Data Input Errors
We are not responsible for any errors that are made by you in inputting data, nor for data entered by someone using your credentials. PLEASE SECURE YOUR CREDENTIALS AND DO NOT DISCLOSE THEM TO ANYONE ELSE. If your credentials are compromised, please notify us at service@modernnursery.com.
Under no circumstances shall Modern Nursery be liable to you for, without limitation, the website not being available for use, lost or corrupted data, errors in the information provided to you, if any, or the failure of data archiving. Except to the extent required by law, if any, Modern Nursery will not be liable for any consequential, special, indirect, or punitive damages, even if advised of the possibility of such damages, or for any claim by any third party.
(L) Changes to Our Privacy Policy
We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes to our our Privacy Policy, we will notify you by email or through a notice on our website’s homepage. You will also be able to determine the date that our current Privacy Policy has become effective, by viewing the Effective Date at the beginning of the Privacy Policy.
(M) Contact Information
If you have any questions or concerns about this Privacy Policy, our privacy practices, or your choices regarding our use of your personal information, please do not hesitate to contact us at:
Email: service@modernnursery.com
Phone: (877) 663-2224
Postal Address: Modern Living, LLC, P.O. Box 958, Georgetown, CT 06829
For marketing preferences and services support relating to updating your account information or email marketing preferences, or for technical support or other help with services, please use the “Contact Us” form.