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notNeutral

notNeutral

notNeutral creates objects with meaningful design that become part of the rituals of our everyday lives.


notNeutral loves to tell stories and instill their products with culture and history. They don’t discriminate between ornament and object. The surface and the shape inform each other; both are imbued with narrative qualities that determine the look and feel of their work. With rigorous attention to form, pattern, and function, their products demonstrate unwavering attitude and conviction.


notNeutral was born in 2001 from the idea that architecture is more than a building; it’s everything in the designed environment. The company is the “design-child” of the award-winning, multidisciplinary design firm Rios Clementi Hale Studios and an expansion of their horizons. They believe that there are countless stories to be told through the thoughtful design of everyday objects. From morning coffee to evening tea, notNeutral is there. In every individual design, there’s a unique experience waiting for you.


We love the Ribbon and Eccentric collection rugs, both designed with specific thought and inspiration. The Ribbon rugs are inspired by the Guilloche anti-counterfeit measures seen on paper bills and offer a clean yet thrilling geometric pattern that we love in modern homes. The Eccentric rugs are meant to inspire a feeling of togetherness and a community embrace, and the banding and radiating linear elements evoke the weave of a basket. Both are made from 100% hand-tufted wood and eco-friendly, AZO-free dyes, and are made without the use of pesticides, fire retardants, or chemical sprays of any kind.


They create bold, idea-based, accessible objects for the everyday modern lifestyle. Blurring the boundaries between the figural and abstract, and the decorative and functional, the pieces they design are durable, playful, and imbued with a clever take on the ordinary that is unquestionably not neutral.

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notNeutral Ribbon 5' x 8' Area Rug

notNeutral Ribbon 5' x 8' Area Rug

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$660.00
notNeutral Ribbon 6' Round Area Rug

notNeutral Ribbon 6' Round Area Rug

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$460.00
notNeutral Ribbon 8' Round Area Rug

notNeutral Ribbon 8' Round Area Rug

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$900.00
notNeutral Ribbon 2.5' x 8' Runner Area Rug

notNeutral Ribbon 2.5' x 8' Runner Area Rug

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$340.00
notNeutral Eccentric 5' x 8' Area Rug

notNeutral Eccentric 5' x 8' Area Rug

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$660.00
notNeutral Eccentric 6' Round Area Rug

notNeutral Eccentric 6' Round Area Rug

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$460.00
notNeutral Eccentric 8' Round Area Rug

notNeutral Eccentric 8' Round Area Rug

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$900.00
notNeutral Eccentric 8' x 10' Area Rug

notNeutral Eccentric 8' x 10' Area Rug

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$1,200.00
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notNeutral Piggy Bank

notNeutral Piggy Bank

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Regular Price: $36.00

Special Price $21.60

9 Item(s)
Set Descending Direction

per page